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Course Description

An effective, well-developed marketing strategy is one of the most important documents you will create in your business. This document communicates what customers receive from your company and helps secure customers for the future. Marketing strategies take time, resources, and money to implement. Since all three are often in limited supply (especially for new companies), an effective marketing strategy must be carefully and thoughtfully designed and measured.

Course Purpose

The goal of this course is to examine the purpose of marketing for business success, explain the difference between marketing and sales, explore effective ways to conduct marketing research, describe the four Ps and five Fs of marketing, identify ways to define a target market, explain product profiles and life cycles, examine various marketing vehicles and tactics, and discuss issues to consider when marketing on the Internet.

Course Objectives

Upon completion you will be able to do the following:

  1. Describe the purpose of marketing for business success.
  2. Explain the difference between marketing and sales.
  3. Discuss effective ways to conduct market research.
  4. Describe the four Ps and five Fs of marketing,Identify ways to define a target market.
  5. Describe the characteristics of the product profile and product life cycle.
  6. Compare and contrast various marketing vehicles and marketing tactics,Discuss issues to consider when marketing on the Internet.

Topics

  • Advance Practice
  • Brain Health
  • Complementary and Alternative Health
  • Entrepreneurship
  • Integrative Health
  • Men’s Health
  • Occupational Therapy
  • Professional Development
  • Social Work
  • Women's Health

Professions

  • Acupuncture
  • Dietetics/Nutrition
  • Fitness
  • Health Care Administration
  • Health Education
  • Marriage and Family Therapy
  • Massage Therapy
  • Medicine
  • Nursing
  • Occupational Therapy
  • Other
  • Physical Therapy
  • Psychology
  • Respiratory Therapy
  • Social Work

Accreditation

American Board of Managed Care Nursing - The American Board of Managed Care Nursing recognizes all of ALLEGRA Learning Solutions' ANCC accredited courses for continuing education credit for Certified Managed Care Nurses (CMCNs).

ANCC—American Nurses Credentialing Center - ALLEGRA Learning Solutions, LLC is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.

AOTA—American Occupational Therapy Association - American Occupational Therapy Association.

ASWB—Association of Social Work Boards - Association of Social Work Boards.

California Board of Behavioral Sciences - California Board of Behavioral Sciences Provider Number PCE 1564. Course meets the qualifications for the stated hours of continuing education credit for MFTs and/or LCSWs as required by the California Board of Behavioral Sciences.

California Board of Registered Nurses - Provider approved by the California Board of Registered Nursing, Provider # CEP 14693 for the number of hours stated.

California Department of Health, Aid, and Technician Certification Section - The California Department of Health, Aid, and Technician Certification Section accepts continuing education offered by CA-BRN approved providers.

District of Columbia Board of Nursing - ALLEGRA Learning Solutions (CE Provider # 50-12076) submits all continuing education records to CE BROKER after successful completion.

Florida Board of Massage Therapy - ALLEGRA Learning Solutions, LLC is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.

Florida Board of Nursing - ALLEGRA Learning Solutions, LLC is accredited as a provider of continuing education by the Florida Board of nursing (CE Provider # 50-12076). Courses are automatically submitted to CE Broker.

Florida Board of Nursing - Certified Nursing Assistants - ALLEGRA Learning Solutions (CE Broker Provider # 50-12076) submits all continuing education records to CE Broker after successful completion.

Florida Board of Respiratory Care - ALLEGRA Learning Solutions (CE Broker Provider # 50-12076) submits all continuing education records to CE Broker after successful completion.

Florida Council of Dietetics and Nutrition - ALLEGRA Learning Solutions (CE Broker Provider # 50-12076) submits all continuing education records to CE Broker after successful completion.

Florida Council of Licensed Midwifery - ALLEGRA Learning Solutions (CE Broker Provider # 50-12076) submits all continuing education records to CE Broker after successful completion.

NAADAC—The National Association of Alcohol and Drug Abuse Counselors - ALLEGRA Learning is an approved provider with the National Association of Alcohol and Drug Abuse Counselors (NAADAC) (Provider #813).

NCBTMB—National Certification Board for Therapeutic Massage & Bodywork - ALLEGRA Learning Solutions, LLC is approved by the National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) as a continuing education Approved Provider. Provider Number 451562-11.

State Accreditation

ALLEGRA Learning Solutions courses are acceptable for continuing education in...

  • All States
  • Cost: $20.00

  • Contact Hours: 2.00

  • AOTA CEUs: 0.20

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ALLEGRA Learning Solutions has multiple continuing education accreditations for many types of health care professionals, including nurses, massage therapists, addiction professionals, diabetes educators, marriage and family therapists, respiratory therapists, as well as numerous other providers.

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